Product designer with hands-on 0→1 experience, transitioning into product management. I've worked across food, safety tech, fitness, and fintech — mostly as the sole designer, which means I've naturally owned the full product thinking: what to build, why, and how to ship it. Looking for a PM or APM role at a startup or fast-moving team.
Product Designer — Growth & StrategyOct 2025 – Present
Spread
Early-stage food startup connecting households directly with Australian farmers
- Challenged the brief — negotiated quiz scope from 25 to 10 questions by reframing the goal from research tool to lead gen instrument
- Built an archetype-based recommendation engine (food foundation, palate, personality) that maps users to product paths that feel made for them
- Designed the result screen as a growth loop — screenshot-friendly, identity-driven, built for word-of-mouth in a community that influences each other's food choices
- Retained as product designer post-engagement, now overseeing the full build alongside the CTO
UX/UI Design InternJun – Sep 2025
Deep Defense Solutions
Community safety startup using AI for real-time incident reporting and threat management (B2B SaaS)
- Mapped the full incident lifecycle across 3 rounds before designing anything — identifying where decisions, handoffs, and risk occurred
- Designed human approval gates at each tier transition (internal → T1 → T2 → T3/federal) to prevent AI miscategorisation from escalating incidents to the wrong response level
- Defined threat validity criteria — behaviour patterns, keywords, incident history — that became the foundation for the tier classification system
- Collaborated across AI, Data, and Marketing teams to maintain alignment across user touchpoints
UI Design InternMar – Jun 2025
TenantVoice
Digital platform improving communication between renters and property managers
- Built a scalable design system from scratch, improving design consistency and delivery speed across the product
- Delivered web-first prototypes under weekly feedback cycles, prioritising clarity and usability over visual complexity
UX/UI DesignerNov 2024 – Feb 2025
Men in Motion
Men's personal training service based in South Sydney
- Identified friction points across the customer journey — dated design, absent social proof, confusing pricing — and rebuilt around trust signals
- Applied the decoy effect and Von Restorff isolation principle in pricing to direct sign-ups toward the target plan
- Rewrote hero messaging around capability and time-efficiency after research showed aesthetics wasn't the primary motivator for this demographic
Post-launch: 4 new sign-ups · 75% of clients retained beyond typical average (8–10 months vs 6–8)
Design & Craft
- Figma
- Prototyping
- User research
- Design systems
- Wireframing
Product Thinking
- 0→1 scoping
- Requirements definition
- Roadmapping
- Stakeholder comms
- Growth strategy
Methods
- Jobs-to-be-done
- User interviews
- Competitive analysis
- Conversion optimisation
- Systems thinking
Context
- B2B SaaS
- Consumer apps
- Fintech
- Early-stage startups
- Fast-moving teams
UX/UI Design
Monash University Bootcamp
Nov 2023 – May 2024
UX Design Certificate
Google
May – Aug 2024