LOCALINK

LocaLink is an innovative mobile app designed to bridge the gap between travelers and locals, fostering genuine and enriching cultural exchanges. By connecting tourists with residents, LocaLink allows users to discover hidden gems, participate in local events, and create authentic experiences that go beyond typical tourist attractions. Whether you're looking for a guided city tour, a home-cooked meal, or simply want to make new friends, LocaLink provides a platform for meaningful interactions that transform your journey into a memorable adventure.

  • UX/UI Designer

  • 3 Months

CLICK ON IMAGE FOR PROTOTYPE

Problem

Navigating the travel industry is highly confusing, with the complexities of booking flights, accommodations, and other arrangements causing significant stress. By the time travelers reach their destination, they are often too burnt out to fully enjoy and relax. Additionally, as foreigners, they find it challenging to have authentic experiences, further diminishing the quality of their holiday. How might we create authentic connections with locals for travellers so that travellers can unite with locals who share the same passions to create memorable and lasting experiences

SOLUTION

Introducing a platform that connects travelers with locals to create authentic experiences. It offers personalized itineraries, local insights, and unique activities, reducing travel stress and facilitating genuine connections. This ensures travelers can relax and immerse themselves in their destination authentically.

research OBJECTIVE

As a researcher i want to understand the processes that users take to plan a trip and how i can develop an app that allows the user to have an easier and more comfortable experience when planning a trip 

Research Validation

By conducting 5 interviews and asking various questions it will give me more information in regards to the thought processes and reasons behind users and how they plan holidays. I will look into the thought pain points of each user and understand where there is a need for relief within the trip planning process

Reseaerch Interview- Questions

We formulated these questions in a way to allow us to collect information for a user persona

1. Tell us about a recent holiday or trip you planned. What motivated you to choose that destination?

2. How did you decide on the destination and dates for your trip? Did you set a budget?

3. What sources did you use to gather information about the destination? Were there any challenges during the research phase?

4. Walk us through your trip itinerary. How did you balance planned activities with free time?

5. How did you approach packing? Any packing tips or items you wish you had brought along?

6. What mode of transportation did you use, and how did you handle logistics and travel arrangements?

7. How did you choose accommodations? Any memorable experiences with where you stayed?

8. Did you engage in any local cultural experiences or try new foods during your trip?

9. Share some of the most memorable moments from your trip. Any unexpected highlights?

10. Looking back, is there anything you would do differently, and what advice would you give to someone planning a similar holiday?

  • 25-year old Woolworths Manager

  • Aspiring rock climbing professional

  • Local pet shelter volunteer

GOALS:

  • Explore new rock climbing locations

  • Climb famous peak locations

  • Become a rock climbing professional

Pain Points:

  • Financial problems which restrict frequent travel for climbing adventures

  • Difficulty sourcing specialised climing gear when abroad

  • Dealing with injuries/setbacks while exploring unfamiliar terrain

  • Feeling isolated/ disconnected from global climbing community

meet our user persona: James west

our Design Process

The design process from early ideation to low -mid fidelity prototypes, User feedback and High fidelity prototype

Early Ideation- Low fidelity

sketches and drawings for the beginning of the app

Rough idea of the home page of LocaLink

Sketches of the login/signup screens

What users say? (Feedback)

“Easy concept to understand.”

“The fonts are boring, alongside the colour palette of black white and grey it seems very basic”

“The concept app is good, i just wish there was more colour and effort put into making it seem more official”

 “the colours are really killing the app.”

“Great idea, just needs to be executed a little better.”

Mid-Fidelity

Future Opportunities

  • Need to flesh out other areas in the app such as a “settings” feature

  • Need to design the “map” and “distance” feature 

  • Do more user testing and adjusting little tweaks to the app 

  • Send out the app to more people and get more opinions and ideas. 

  • Implement more Ui principles and elements into my work

Final Prototype

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