mATHSMADEEASY

MathsMadeEasy Tutoring is a specialised one-on-one tutoring service catering to students across the Blacktown and Penrith City Council areas. The service offers tailored support in Mathematics, covering all levels from Standard to Extension 2, as well as English, ranging from Standard to Advanced levels.

  • UX Designer

    Web Designer - Landing Page

  • 1.5 Months

projeCT PROBLEM

The MathsMadeEasy Tutoring website needs to establish a professional, engaging, and functional online presence that effectively connects with parents and students. Key priorities include a visually appealing design, clear presentation of pricing and service packages, and strong brand consistency that reflects the company’s growth across multiple locations. Integrating the established orange branding from social media will create a cohesive identity, reinforcing trust and credibility. A well-designed website will enhance the user experience, build brand authority, and position MathsMadeEasy as a leading tutoring service in the Blacktown and Penrith areas.

PROJECT SOLUTION

The MathsMadeEasy website will be a professional, engaging platform that aligns with the brand’s orange identity and enhances user experience. Key features include:

  • Modern Visual Design – A cohesive orange-based colour scheme with contemporary elements to appeal to parents and students.

  • Clear Service Information – Transparent pricing, packages, and location details for easy decision-making.

  • Trust-Building Elements – Client testimonials to reinforce credibility and social proof.

This website will strengthen brand authority, engage the target audience, and drive higher conversions for MathsMadeEasy.

validating the solution

To validate the solution, the following methods will be used:

User Testing & A/B Testing: Gather feedback through usability tests and test design variations to measure engagement and performance.

Analytics & Conversion Tracking: Use metrics like bounce rates, clicks, and conversions to assess the impact of the redesign.

Surveys & Competitor Analysis: Collect user feedback post-interaction and compare the site with competitors to ensure it stands out.

research for the better of the brand

Research will be conducted to understand the shortcomings of the current website and identify areas that are not effectively meeting user needs or business objectives.

Reseaerch Interview- Questions

We interviewed the business ownr directly about her brand and framed our questions in a way to allow us to extensively define the brand and clearly understand its unique identity. Here are some of the sindights we learned from the interview

Why MathsMadeEasy? Affordable, personalised tutoring bridging the gap between costly 1:1 sessions and rigid self-paced programs.

  1. Why a New Website? Outdated design, poor navigation, low conversions, and lack of engagement.

  2. Key Issues & Solutions:
    ❌ Poor UX → ✅ Modern, user-friendly design
    ❌ No student tracking → ✅ Progress reports for parents
    ❌ Weak engagement → ✅ Interactive resources & testimonials

  3. Competitor Gap: Flexible, affordable tutoring with both personalisation & interactive learning.

  4. Redesign Goals: Boost conversions, trust, and engagement with a seamless experience for parents and students.

understanding our ideal user

Ideal User

  • Name: Sarah

  • Age: 38

  • Occupation: Part-time Marketing Manager

  • Needs: Affordable, personalised maths tutoring for her child

  • Pain Points: Struggles to find effective tutoring that fits a busy schedule

  • Preferences: Easy online booking, clear pricing, and progress tracking

Goals for Sarah

  • Find reliable tutoring that improves her child’s maths skills and confidence.

  • Ensure flexibility to fit tutoring into a busy family schedule.

  • Track progress easily with clear updates on her child’s improvement.

  • Access engaging resources to support learning outside of sessions.

  • Get great value—quality tutoring at an affordable price.

Pain Points & Limitations

  • Time constraints – Struggles to manage tutoring around a busy schedule.

  • Overwhelming choices – Uncertain which service offers the best support.

  • High costs – Many tutoring options are too expensive.

  • Progress tracking – Difficulty monitoring her child’s improvement.

  • Engagement – Needs tutoring that motivates her child.

  • Limited tutor availability – Difficulty finding a tutor with the right teaching style.

  • Tech barriers – Prefers simple, easy-to-use platforms.

Key insight #3

Sarah values a streamlined, efficient tutoring service that delivers measurable results, offers flexibility, and uses an intuitive platform that doesn’t add complexity to her already busy life.

Key insight #2

Sarah is looking for a personalised tutoring experience that keeps her child motivated, offers easy access to progress updates, and is cost-effective without compromising on quality.

Key insight #1

Sarah needs an affordable, flexible tutoring solution that provides clear progress tracking and engages her child in a simple, user-friendly platform—while ensuring it fits seamlessly into her busy schedule.

Design Process

The design process from ideation/-mid fidelity prototypes, design systems and High fidelity prototype

mid fidelity prototypes

drawing inspiration from different websites we created a mockup of what the final product might look like

Hero Section - Early ideation

Services section early ideation

Second Variation (B) of the “Contact form” above used in a/b testing.

First Variation (A) of the “Contact form” above used in a/b testing.

Sitemap/ideation on what the site will feature.

MathsMadeEasy site coming soon, stay tuned!

final product

MathsMadeEasy Tutoring is a specialised one-on-one tutoring service catering to students across the Blacktown and Penrith City Council areas. The service offers tailored support in Mathematics, covering all levels from Standard to Extension 2, as well as English, ranging from Standard to Advanced levels